Find a Pro
HomeSkincareTextured & Curly HairMakeup & ComplexionProtective StylesFragrance & BodyTools & AccessoriesMagazineDirectoryAboutContact

Beauty Connect USA

The Beauty Edit

Curated Beauty,
Curated Local.

The products worth shopping, the creators worth following, and the pros worth booking — thoughtfully edited, all in one place.

Shop the Edit Explore Local
Independent Picks · Honest Reviews · Reader-Supported

01The Edit

This Month’s Must-Haves

The products our editors are reaching for right now.

Editor's Pick
Lumen

Radiant Glow Vitamin-C Serum

★★★★☆4.7· $32
Shop now →
Staff Favorite
Coil Theory

Ultra-Slip Leave-In Conditioner

★★★★☆4.8· $24
Shop now →
Best in Shade
Shade & Co

TrueMatch Deep Foundation

★★★★☆4.6· $29
Shop now →
Cult Classic
Laid

Edge Perfector Gel

★★★★☆4.5· $14
Shop now →
Bestseller
ButterBloom

Whipped Shea Body Butter

★★★★☆4.9· $18
Shop now →
Splurge Worthy
AeroPro

Ionic Pro Blow Dryer

★★★★☆4.7· $89
Shop now →
New
Lumen

Melt-In Cleansing Balm

★★★★☆4.6· $26
Shop now →
Trending
Coil Theory

Define & Hold Curl Custard

★★★★☆4.7· $21
Shop now →

02The Magazine

Guides & Stories

Reviews, how-tos and edits from our team.

All guides
Skincare

Best Serums for an Even, Radiant Complexion

Textured Hair

The Ultimate Wash-Day Routine

Makeup

Foundations With Genuinely Deep Shades

03Creators We’re Watching

Local Beauty Voices

The creators shaping the look in your city.

T

Tasha Monroe

@tashaglows
Skincare & Glow · Atlanta
82K followers · Instagram
Follow →
D

Deja Rae

@dejaraehair
Natural Hair · Houston
145K followers · Instagram
Follow →
S

Simone Bell

@simonebeat
Makeup Artistry · Chicago
63K followers · TikTok
Follow →
K

Kayla Trill

@kaylatrill
Braids & Protective Styles · Atlanta
210K followers · Instagram
Follow →

04Shop & Book Local

Beauty Outlets Near You

Salons, boutiques and studios worth the trip.

View directory
Salon

The Curl Bar ATL

West Midtown, Atlanta

A curl-specialist salon for cuts, silk presses and healthy-hair treatments.

View →
Boutique

Melanin Beauty Supply

Third Ward, Houston

Independent beauty boutique stocking hard-to-find shades and textured-hair lines.

View →
Studio

Crown & Glory Studio

South Loop, Chicago

Private-suite studio for braids, locs and protective styling.

View →
Barbershop

Fresh Fade Barber Co.

Old Fourth Ward, Atlanta

Precision fades, line-ups and beard sculpting.

View →

05Shop by Category

Find what works for you.

01

Skincare

Glow, even tone & hyperpigmentation care for every complexion.
Explore → 02

Textured & Curly Hair

Moisture, definition & care for coils, curls & kinks.
Explore → 03

Makeup & Complexion

Foundation & complexion in a full, true range of deep shades.
Explore → 04

Protective Styles

Braiding hair, edges, locs & scalp-care essentials.
Explore → 05

Fragrance & Body

Body butters, glow oils & signature scents.
Explore → 06

Tools & Accessories

Bonnets, satin, diffusers & salon-grade hot tools.
Explore →

06The List

New picks, first.

Our latest edits, creator spotlights and brand discoveries — no spam.

Beauty Connect USA is reader-supported. When you buy through links on our site, we may earn a commission at no extra cost to you. Learn more.